The Award-Winning Lunsford Think-A-Ma-Jig Sign

2018 marks Lunsford Sign Works 27th year in business.  To celebrate they decided to do a complete rebranding, including a new sign for their business. They set out to create a landmark sign that would really convey their passion for the craft and at the same time be a larger than life, traffic-stopping work of art.  To do that took four years of planning, countless man hours and a sign that would be put together with Precision Board HDU, aluminum, steel and glass.  Owner Joel Lunsford walks us through what it took to bring the Think-A-Ma-Jig to life.


“After 25 plus years, we wanted to shift our focus to what we really enjoy making: three-dimensional architectural signage, found object sculpture, custom lighting, dimensional illustration and decorative iron work,” says Lunsford. “We finally came up with the concept entitled ‘Think-A-Ma-Jig’. A magical device inspired by three of my heroes: Rube Goldberg, Dr. Seuss, (after all, some clients think that we can just pull out their creative designs from our cat’s tall striped hat) and world renowned dimensional illustrator, the late Eugene Hoffman,” he added.

It took Joel and his team about two years to get the design mostly finalized and ready for fabrication. Production took place over the course of another two years during their slow periods and was finalized last fall. It took more than 1,000 man hours to create the sign as they obsessed over every shop drawing detail. It stands 22 feet tall and weighs about three tons (not including the four tons of concrete at its base).

“We used every tool in the box to fabricate it including our CNC router, plasma and water-jet cutters, welders of different types and all of our heavy-lift equipment,” Joel adds.

Joel says, “the Think-A-Ma-Jig sign was fabricated from Coastal Enterprises Precision Board in multiple layers, aluminum plate, blown glass and steel. We used Matthews metallic paint finishes for all of the lettering and in direct sunlight the lettering acts like a golden beacon which is seen for miles!” He added, “Modern Masters Metal Effects rust coating was used on many of the Precision Board parts to make them indistinguishable from real steel and cut down on some of the weight. Because of the sign’s enormous girth, it was built in sections and assembled outside.”

Lunsford used PBLT-18 Precision Board HDU in two layers of the same density.  They used a Multicam CNC to machine and create the carved prismatic lettering and some of the machine-looking components.  The layers were all glued together using PB Fast Set.

Joel adds, “we like to use Precision Board because it’s easy to machine and durable.  Most importantly we like Coastal Enterprises as a company.  They have done a lot to promote our industry and care about their customers.”

Lunsford’s Think-A-Ma-Jig sign won an award in 2017 in the USSC Sign Contest for “Freestanding Sign, External Illumination or Non-illuminated”.


Lunsford Sign Works is an award-winning design and custom sign fabrication company located in the central Rocky Mountains. Their primary service area extends throughout the resort regions of Colorado, but their products can be seen both nationally and internationally.

While they are a full service commercial sign company, they specialize in hand-crafted, three-dimensional, architectural signage. Lunsford combines the latest in computer technology with old-world craftsmanship to create both electric and non-electric signs. You can visit their website or give them a call at 970-725-3925. They are located in Hot Sulphur Springs, CO.

Coastal Enterprises offers free samples of Precision Board HDU in any density.  Sign up for our newsletter so that you don’t miss any of our helpful blogs!

Marvelous Mixed Media Monkey: Soha Sign

Probably two of the nicest guys you’ll ever run across. Mike Starks owner of Soha Sign Co. has been making signs since birth, and Heath DeWallace creative director/artist was the only guy in his kindergarten class that did something with his finger paint other than eat it. Both Mike and Heath love a tough challenge and enjoy the process of implementing mixed media developing techniques for finishing Precision Board Plus. One of the latest jobs they completed using mixed media was a monkey made with Precision Board Plus, real (close your ears PETA) Bear Fur, and Bamboo.[divider_padding]

Creating 3d signs and sculptures from pictures and drawings are another specialty of the Soha Sign Co. Check out my buddy Frogger, this little guy was inspired by a drawing and then brought to 3d life by Heath, finally perched on top of another mixed media structure they craftily created.

Working in the great northwest can prove to be challenging when it comes to creating signage that lasts through the long cold and rainy seasons. They have their work cut out for them when it comes to mounting signs in that rugged environment. What Mike likes to do is build u-channel aluminum frames around the board and secure the frame using spacers keeping it directly off the wall which allows for the expansion and contraction of both surfaces.

From making toothpaste with silicon, ice cream from spackle, monkeys with bear fur, and over 22,000 signs under their belt it is pretty safe to say if you can imagine it they can build it! To see more signs from SohaSign, visit their website at