Marketing our business is an important key to success. Marketing can take many forms and the more creative marketing is the more memorable it will be.
In our case we have a home based business. Our shop is three hundred and fifty feet off of the road while our house is next to the road. Local bylaws restrict the size of our sign to four feet square. So how do we market effectively? It’s simple.
We did an award winning 3D sign that was as big as we were allowed of course. But when we designed and built our new house we used every creative trick in the book to make it into a larger than life ‘SIGN’ that advertised what we do for a living. The house creatively shows the things we do in our shop. There were no bylaws to control what our house looked like.
Does it work? I KNOW it does. We are currently booked into 2016. To suppress the daily stream of looky-loos onto the property we are installing an electronically controlled gate. A (dimensional of course) sign will offer a phone number to make an appointment if they want to come back.
-dan