Making sure your company is actively pursuing SEO (Search Engine Optimization) for your website is as important as keeping your customers happy.
To put SEO, or Google Ranking, into perspective in the sign industry, take the two fictional sign shops of John’s Sign Xpress and Vince’s Sign Corporation. Both do excellent, high-quality work and have invested thousands of dollars into high-tech sign-making equipment for their respective businesses. John’s Sign Xpress is in its second year of business, and currently consists of owner John and 4 other employees. John is making a concentrated effort on expanding his customer base.
Vince’s Sign Corporation has been in business for over 15 years, employs over 25 people, and already has a substantial customer base. Both companies offer wholesale CNC services and count on national business as a large part of their revenue.
One of the key business strategies John is concentrating on is expanding his web presence. He allotted part of his advertising budget into building a professional website where he could showcase his services and work. Vince’s Sign Corporation has a professional website, but hasn’t updated it in years and is not concerned about Google Ranking. Research John did led him to the conclusion that to increase the number of visitors to his website (thus increasing business, hopefully), he will have to concentrate on optimizing the content he has online to people searching for wholesale CNC work.
John started signing up for as many free sign shop and service directories as he could, placing a link to his website on as many as possible. He also started a link exchange page on his website and listed vendors and friends’ companies that were industry related. He strategically added keywords such as “wholesale CNC signs” on his site and even started a monthly blog showing pictures of the beautiful signs he made. Slowly but surely, his website was gaining in rank and the number of visitors to his website were increasing.
After time, John’s work paid off and his website gained a higher SEO score than Vince’s Sign Corporation. As a result, people searching the term “wholesale CNC sign” had a far greater likelihood of landing on John’s website first, and missing Vince’s completely.
The moral of this story is that while Vince’s Sign Corporation will probably not go out of business for not concentrating so much on SEO, the chances of John’s Sign Xpress becoming a serious contender in the wholesale industry over time are high. After all, as John’s Google Ranking campaign continues, and say the visitors to his website surpass 5,000 people monthly, provided he still provides the quality level of work he always has, the chances of his amount of business increasing rise exponentially – SEO is the true Force Multiplier for a business.
Check out more info in this article: Small Businesses Can Still Have Great SEO Success
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